Rift is not the WoW Killer. Under no circumstances, no matter how many positive things I or anyone else may write, no one with an ounce of sanity claims that Rift will kill WoW. Put down the pitch forks and keep this statement in mind as you read.
Now that I've properly covered my ass from potential rabid WoWheads, let's jump into the real issue: Rift is catering to a very large audience. Larger than even WoW. I say this as a sandbox MMO vet who plays theme-parks these days due to social reasons. I want each and every theme-park MMO to fail and give rise to single server sandbox MMOs ala-EVE but not EVE (the name alone scares most MMO rookies who only hear about the constant griefing; I have a girlfriend I'm trying to slowly convert into a sandboxer, so I need to mask the potential for griefing).
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